My Projects

Reputation Has a Price

Research

Simulating public perception of any entity as a continuously discovered signal rather than a quarterly fielded survey

Agent-Based ModelingLLMsAI AgentsReputation Management
Blog Post

Benchmarking Synthetic Audiences

Research

Validating synthetic audiences against real survey ground truth across public opinion, brand perception, and geopolitical sentiment

Synthetic AudiencesLLMsAI AgentsMarket Research
Blog Post